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Introducing the redesigned AdMob with new tools that make it even easier to earn
It has been a busy time here in Mountain View as more than 7,000 developers joined us at Shoreline Amphitheater for this year’s Google I/O. We made a number of big product announcements but I can’t...
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Simpler mediation with AdMob and DFP
Over the past few months, a couple new projects designed to streamline AdMob and DFP mediation have launched: mediation groups, open source adapters, and network-specific guides. Open Source Mediation...
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Get your ads ready for iPhone X
Every interaction a user has with your app matters. That’s why we’re constantly evolving our advertising recommendations and policies to ensure that no matter where and on what device users are...
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Get your ads ready for iPhone X
Cross-posted from the AdMob blog. Every interaction a user has with your app matters. That's why we're constantly evolving our advertising recommendations and policies to ensure that no matter where...
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Kotlin and the Google Mobile Ads SDK
One of the biggest cheers from the crowd at I/O '17 came in response to Stephanie Saad Cuthbertson's announcement that Kotlin would be an officially supported language for Android development starting...
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Loading multiple native ads in the Google Mobile Ads SDK
In the Google Mobile Ads SDK Android version 11.2.0 and iOS version 7.21.0, we added multiple native ads, a new feature for AdMob Native Ads Advanced. This feature lets you load up to five unique...
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Simpler testing with new AdMob test ads
Today we're announcing a behavior change when requesting test ads using the Google Mobile Ads SDK. It enables you to test your own ad units while also ensuring that you are in test mode. When using the...
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Use ad content filtering to help improve your users’ ad experience
Optimizing the ad experience on your app for a varied audience can be difficult. Showing users ads that are a better fit can improve their overall ad experience and help maximize your app’s...
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Use ad content filtering to help improve your users’ ad experience
Cross posted from the AdMob blog. Optimizing the ad experience on your app for a varied audience can be difficult. Showing users ads that are a better fit can improve their overall ad experience and...
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Simpler Native Ads Implementation with the Unified Native Ads API
Today we're pleased to announce the release of the Unified Native Ads API, an easier way to implement AdMob Native Ads Advanced. This feature is now available in Google Mobile Ads for iOS, as of...
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Consent SDK removes limit of 12 ad technology providers
To support publishers in meeting their duties under the Google EU User Consent Policy, Google offers a Consent SDK. The Consent SDK is an open-source library that provides utility functions for...
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Announcing the Mediation Test Suite Beta
Today we're announcing the release of Mediation Test Suite Beta. Mediation Test Suite is a lightweight SDK that enables Google AdMob publishers to easily test mediation ad network integrations without...
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Announcing v17.0.0 of the Android Google Mobile Ads SDK
Google Mobile Ads SDK v17.0.0 for Android has just been released, and it comes with two important changes that you should be aware of: A tag is now required in AndroidManifest.xml. NativeAppInstallAd...
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The latest AdMob updates: making more money with mobile app ads
We know app developers of all sizes need valuable and easy-to-use solutions to earn more from their apps. That’s why we’ve invested in providing tools that not only empower you to build sustainable...
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Take your mobile games business to the next level with Google AdMob and...
Each year, the global games community gets together in San Francisco for the Game Developers Conference (GDC), a major industry event for developers, publishers, and business professionals working in...
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Grow your games business with ads
There’s so much that goes into building a great mobile game. Building a thriving business on top of it? That’s next level. Today, we’re announcing new solutions to increase the lifetime value of your...
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Introducing the New App Policy Center
Advertising policies help ensure a good user experience while maintaining a healthy advertising environment for app publishers. However, we also understand that without the right tools to streamline...
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Smart strategies for growing your app business with ads
Every year Google I/O showcases the delight that technology can bring to our lives. Mobile apps have extended that delight to billions of people around the world, paving the way for app developers to...
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Enhance your digital strategy: Women of Publishing Leadership Series
This summer, we’re excited to introduce the Women of Publishing Leadership Series, brought to you by the Google Partnerships team. This masterclass is an opportunity to enhance your business’ digital...
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Google Mobile Ads SDK for Android: How to migrate to v18.0.0
Earlier this week, Google Play services released a major update to many of its libraries to migrate all Android support library dependencies to Jetpack (using androidx.* packages). This includes the...
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